…the key element of humor.
You lead your reader down a familiar path. Just when they think they know where you’re going… you pull the rug out from beneath them. Works for slapstick, works for word play, and everything in between — two pats on the back, and a swift kick in the pants.
That’s where clichés come in. Remember yesterday when I told you to save all the clichés your overzealous editor ripped from your manuscript? This is where you put them back in, this time with a twist. They’re great fodder for humor.