READING IS SPOOKY. So spooky, in fact, there was a time when reading silently—something every elementary school child is taught to do today—was considered witchcraft.
A brief history of storytelling will explain:
The first stories were spoken, told around campfires, by illiterate bards to an illiterate audience, and passed from generation to generation through repeated telling. (It seems that even in ancient times evening entertainment was plagued by reruns.) The telling of stories was mystical. Men would gather around the fire as the storyteller's words conjured up images in their minds as if by magic.
Stories took on shape and color when the ancients began illustrating them with paintings on cave walls. But the visuals lacked significant detail, such as the names of heroes and significant places. Storytellers filled in the gaps. (Think slide shows and PowerPoint presentations.) Paintings provided something stories told around the campfire lacked. Permanency.
Then, storytelling took a quantum leap forward as glyphs morphed into words, combining the detail of the spoken story with the permanency of cave paintings. Stories recorded on vellum and parchment could be told with precision, each telling the same as before.
That's when something spooky happened.